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OTR Global: Pandora View Has 'Deteriorated' On Ads, Local Radio Spending
Wednesday, July 15, 2015 - 12:11pm | 618Read More...In a report published Wednesday, OTR Global analyst Michael Foster commented that Pandora Media Inc (NYSE: P)'s "eagerly anticipated" programmatic buying platform has resulted in "tepid buyer enthusiasm." Foster noted that digital buyers reported "steady"...
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Twitter Users React To New Ad Campaigns From Snapchat, Foursquare
Wednesday, October 29, 2014 - 12:25pm | 559Read More...Two more of the Internet's most used social companies are taking big, new steps into advertisement. Last weekend, SnapChat, the mobile app that allows users to send pictures and videos that can only be viewed for a few second before they are erased, introduced paid advertisements to the app...
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Don't Expect Mobile Ads To Go Away
Thursday, December 19, 2013 - 2:29pm | 414Read More...Sick and tired of mobile ads? According to the Wall Street Journal, your only option might be to “deal with it.” As Facebook (NASDAQ: FB) saw its users flock from desktop to mobile, shareholders of the social media company began to get nervous. Many believed that it would be extremely difficult,...
