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'Understanding YouTube Advertising': Bob Peck On Why Google's Paid Clicks Are Growing But CPC Is Declining
Wednesday, September 7, 2016 - 11:45am | 563Read More...Robert "Bob" Peck of SunTrust Robinson Humphrey released on Wednesday part one of his 'Understanding YouTube Advertising' series. Peck cited eMarketer data, which estimate U.S. digital video ad spend will surge to $17 billion by 2020 from $8 billion in 2015. As the most dominant online...
