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Snap Inc (NYSE: SNAP) confirmed Friday it began offering free ad credits to advertisers running vertical video promotions on competing platforms. A company representative told Benzinga Snap is targeting direct response, app install, e-commerce and other mid-market advertisers featured on the likes...

The United States is home to the most unicorn companies in the world, with over 100 such companies, according to a new report by HowMuch. The term unicorn, used to describe a private company valued at at least $1 billion, was thrust into the spotlight after Uber became the ultimate unicorn as it...

Amazon.com, Inc. (NASDAQ: AMZN) is trying too many options, as it emerges into a tech and e-commerce behemoth. The latest attempt by the company has been into social networking — a space currently dominated by the likes of Facebook Inc (NASDAQ: FB), Twitter Inc (NYSE: TWTR) and...

With the rise of Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL)’s YouTube and Facebook Inc (NASDAQ: FB)’s Instagram, economic decisions have become a lot more social. Consumers are exposed to the product interests and sentiment of their peers and, consciously or not, adjust their shopping...

Biz is back, but his excitement to return to Twitter Inc (NYSE: TWTR), a company crippled by public criticism and metric declines, hasn’t exactly resonated with investors. Although Biz Stone's Tuesday announcement initially prompted a 2-percent stock spike, shares ultimately closed down 6...

Victor Anthony of Aegis Capital maintains a Sell rating on Twitter Inc (NYSE: TWTR)'s stock with a $12 price target given his belief that the company's woes will continue with no sign of relief from strategic alternatives. According to Anthony, it is "unlikely" that Twitter will see any serious...

EBay Inc (NASDAQ: EBAY) announced it is turning the dial up to 11 on advertising after announcing a “massive” nationwide ad campaign this spring aimed at bringing in new buyers to the once dominant e-commerce platform. EBay's Spring Fling With Social: What To Look For In May, the...

The Silicon Valley growth story may soon be coming to an abrupt end. According to Global Equities Research analyst Trip Chowdhry, the recent economic slump in San Jose and Oakland is a sign that the Silicon Valley bubble is bursting. What's Going On In Silicon? The Bay Area lost 4,400 jobs in...

Snap Inc., owner of the Snapchat platform, is one of the most highly-anticipated Silicon Valley IPOs in recent memory. Snap officially filed for its IPO in late 2016, which valued the social media giant at roughly $25 billion. Investors itching to get a piece of Snap at its IPO price are likely out...

This year may be a disappointing year for social media and its investors. According to the latest data from Global Equities Research’s new Social Media Industry Tracker, social media may be reaching its peak. Analyst Trip Chowdhry expects downward pressure on top social media stocks in 2017...

After a so-so 2016, will the IPO markets see redemption in 2017? According to a Ernst & Young report , the deal numbers and proceeds raised fell in 2016, with the deal number by 16 percent and proceeds by 33 percent. In the Americas, where the U.S. dominates, the global IPO market share...

Fewer-than-expected firms went public in 2016, but 2017 could be the year of IPOs, especially on the technology front. An Ernst & Young report said compared with 2015, deal volume decreased by 36 percent in 2016 with 112 IPOs, while capital raised was down 37 percent with $21.3 billion. But,...

President Barack Obama's second term will come to an end in just a few short weeks. CNBC took the opportunity to list several companies that are now valued at more than $1 billion — dubbed "unicorns" within the venture capital community. These are all impressive stories of entrepreneurship...

Pinterest, the popular content sharing platform that allows users to "pin" images, along with Uber and Airbnb are among the few private companies valued in the billions of dollars that have yet to offer a clear signal when or even if they will file for an initial public offering. Pinterest signaled...