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'This Is Spartan Race,' With CEO Joe DeSena
Wednesday, August 21, 2013 - 10:50am | 399Read More...Joe DeSena, Spartan Race CEO and founder, appeared on CNBC's Squawk Box on Wednesday morning to discuss Spartan Race's upcoming televised World Championship, done in partnership with both Reebok and NBC Sports (NASDAQ: CMCSA). Reebok is even producing shoes with grips and pants with kneepads,...
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Walking on Sunshine: Vibram Five-Finger Shoes Grow to New Heights, Infiltrate Benzinga Office
Tuesday, July 5, 2011 - 3:40pm | 505Read More...There’s been a lot of buzz lately for this unusual shoe from Vibram. Its name FiveFingers – is as uncommon as its design. Not only are these shoes fashionable, tailoring towards outdoor enthusiasts who love new and unique products, but these intriguing shoes are also functional. FiveFingers aims to...
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Nike Set to Benefit from Expiring NFL Apparel Deal, Citigroup Reports
Tuesday, October 12, 2010 - 9:07am | 124Read More...When Reebok's exclusive NFL apparel deal concludes at the end of next season, Nike is expected to swoop in and score a five-year deal beginning in 2012. As a result, Citigroup is reiterating its Buy rating and $91 price target. “Over the last 10 years, Nike's average year forward P/E multiple has...
