Sports Business Daily

While pundits have been sounding the 2-minute warning on big-time televised sports for a few years, the companies that feed our athletic addictions managed to keep the game going a bit longer this past year.  And as we head into a new year, there’s some optimism in the industry that...

According to Sports Business Daily, Under Armour Inc (NYSE: UA) scored a major win, as it teamed up with Fanatics to ink a deal to produce Under Armour-branded on-field jerseys for Major League Baseball teams starting in the 2020 season. Fanatics is the largest seller of online sports apparel and...

According to Sports Business Daily, the National Football League (NFL) appears to be having no problems with selling ads during its games and is attracting record-high prices. Sports Business Daily noted all cable networks that broadcast NFL regular season games are saying they have sold more ads...

As a $10 billion business, it's of little surprise that everybody would like piece of The National Football League pie. The NFL launched Thursday Night Football in 2006 on its eponymous network, and beginning last year, on CBS Corporation (NYSE: CBS). The Eyeball has consistently been the...