Super Bowl LIX

Starbucks Corporation (NASDAQ:SBUX) is one of many companies that benefitted from Super Bowl LIX’s record viewership on Sunday Feb. 9. What Happened: Instead of airing a Super Bowl commercial, the restaurant and coffee giant introduced "Starbucks Monday." The Feb. 10 event allowed Starbucks...

Sports betting and iGaming company DraftKings Inc (NASDAQ:DKNG) could provide updated guidance after a Super Bowl outcome that may have been favorable to the sector when the company reports fourth-quarter financial results Thursday after market close. Earnings Estimates: Analysts expect DraftKings...

For a second straight year, the Super Bowl has broken a viewership record with 126 million viewers watching the Philadelphia Eagles defeat the Kansas City Chiefs. What Happened: A lopsided victory for the Eagles over the Chiefs in Super Bowl LIX appears to have had a minimal impact on viewership...

Apple Inc. (NASDAQ:AAPL) played a major role in Super Bowl LIX without overtly advertising its products, a move that YouTuber and reviewer Nikias Molina called "discretely genius." What Happened: On Monday, in a series of posts on X, formerly Twitter, Molina said that Apple focused on culture,...

NFL fans hoping for something different in the next Super Bowl may not want to check out the Super Bowl LX odds on sportsbooks after the Philadelphia Eagles defeated the Kansas City Chiefs 40-22. What Happened: The Chiefs entered the 2024 NFL season as one of the favorites to win the Super Bowl...

Super Bowl LIX aired on Sunday, Feb. 9, 2025 and the Philadelphia Eagles defeated the Kansas City Chiefs 40-22, ending the Chiefs' attempt to be the first three-peat Super Bowl winners. The game also featured dozens of commercials advertising products and showcasing new movies and television shows...

Editor’s Note: This story has been updated to reflect the latest developments in Super Bowl LIX. The Philadelphia Eagles emerged victorious at Super Bowl LIX, defeating defending champions  Kansas City Chiefs, by 40-22.The result defied a pre-match forecast by...

President Donald Trump administration is reportedly considering the removal of specific tax benefits for billionaire sports team owners. What Happened: The proposal to modify the tax benefits was announced by White House Press Secretary Karoline Leavitt last week. The current tax structure allows...

Philadelphia Eagles players Jordan Mailata, Lane Johnson, and former star Jason Kelce have been making music for a cause. What Happened: The Eagles trio has been engaged in this distinctive side hustle for the past three years. Under the artist name The Philly Specials, they have been...

This Sunday at Super Bowl LIX, football fans are eagerly awaiting a high-stakes matchup between the Philadelphia Eagles and the Kansas City Chiefs. This follows an intense 18-week regular season and a challenging playoff run. What Happened: The Eagles and Chiefs are preparing for the ultimate face-...

Nike Inc. (NYSE:NKE) has decided to return to Super Bowl advertising after a 27-year break, in an effort to revive its dwindling sales. What Happened: The news of Nike’s return was disclosed by JPMorgan analysts in a research note, following a meeting with Nike’s CEO and CFO. The...

The Kansas City Chiefs have won the last two Super Bowls and are attempting to be the first NFL team to win three in a row in Super Bowl LIX. While fans of the team will shell out thousands of dollars to attend the game in New Orleans, millions will watch the game from the comfort of their home or...

Analysts are weighing in on which sportsbooks stand to gain from Super Bowl LIX and whether a Kansas City Chiefs three-peat would be a win or loss for the industry. Super Bowl LIX Winners: Bank of America said the Chiefs winning and less than 48.5 points being scored in Super Bowl LIX could be the...

The Super Bowl Indicator has been a nonscientific predictor of how the S&P 500 will fare based on which team wins the Super Bowl. Here's a look at the indicator and why past history shows that bulls may be rooting against the gauge this year. What Happened: The Super Bowl Indicator was coined...

Along with watching the NFL championship matchup of the Kansas City Chiefs and Philadelphia Eagles and a halftime show from Kendrick Lamar, viewers will get to watch lots of high-priced Super Bowl commercials. A new Benzinga poll asked if the high cost of these ads was worth it. What Happened: NFL...