Super Bowl LVI

The debut of a new zero-carb beer from one of the largest alcoholic beverage companies kicked off with the showcase of a Super Bowl LVI commercial and NFT partnership. What Happened: The previously announced Bud Light NEXT zero carb beer was released Monday at retailers nationwide. The brand...

The week of Feb. 7 is full of quarterly earnings reports from some of the largest publicly traded companies. Benzinga Pro covers the latest headlines on every stock and also highlights expected earnings for companies while taking a look at whether companies beat or miss analyst expectations....

A leading cryptocurrency exchange will premiere its first ever Super Bowl commercial and is using the opportunity for a giveaway. What Happened: FTX revealed Monday it will give away Bitcoin (CRYPTO: BTC) as part of the premiere of a Super Bowl ad on Sunday, Feb. 13, 2022. FTX shared a...

What Happened: Binance on Monday morning announced plans to give out Proof of Attendance Protocol (POAP) non-fungible tokens during Super Bowl LVI. The cryptocurrency exchange said it has partnered with celebrities like J Balvin, Jimmy Butler and Valentina Shevchenko.  Binance CCO...

The company behind one of the largest and most well-known non-fungible token collections could be valued at $5 billion in a new funding round, according to a report. What Happened: Yuga Labs is in financing talks with Andreessen Horowitz valuing the company at $5 billion, according to the...

The National Football League is continuing its push into non-fungible tokens with a new collection highlighting Super Bowl LVI and past Super Bowls that were hosted in the city of Los Angeles. What Happened: The National Football League announced it will give everyone who attends Super Bowl LVI a...

Legendary NFL quarterback Tom Brady announced his retirement Tuesday after conflicting reports from several media outlets over the weekend. The loss of Brady could greatly impact the next NFL season, particularly the Tampa Bay Buccaneers, who will look for a new quarterback to lead the team....

Sports bettors are always looking for big payouts. An unlikely betting outcome Sunday paid out a substantial profit for several sports bettors. What Happened: The NFL Conference Championship games on Sunday were widely watched on CBS and Fox, the media channels owned by ViacomCBS Inc (NASDAQ: VIAC...

Alcoholic beverage giant Anheuser-Busch InBev (NYSE: BUD) is no stranger to introducing new products to capture changing habits in the sector. The company is rolling out a new product in a growth sector and celebrating with a new non-fungible token collection. What Happened: Bud Light NEXT is the...

Many viewers tune into the Super Bowl to see an exciting football game between two of the best teams from the National Football League. The game also gets viewers that tune in for the halftime show and for the commercials. Here’s a look at what Anheuser-Busch InBev (NYSE: BUD) has in store...

The National Football League had strong viewership figures for the 2021-2022 season. This could set up several media companies for strong quarterly earnings reports and lead to higher advertising rates for the upcoming NFL Playoffs. What Happened: NBC, a unit of Comcast Corp (NASDAQ: CMCSA), saw a...

Rocket Companies Inc-owned (NYSE: RKT) Rocket Mortgage, the nation's largest mortgage lender, is bringing back the Rocket Mortgage Super Bowl Squares Sweepstakes. For its third iteration, Super Bowl Squares participants will tune in Feb. 13 on NBC for Super Bowl LVI to have a shot at winning $...

Super Bowl advertisements have commanded millions of dollars for many years. The next Super Bowl is five months away and close to selling out all advertising inventory and hitting record prices. What Happened: Super Bowl LVI's 30-second commercials are selling out at a record rate and for a...