Taylor Swift Effect

In a bid to revamp its tourism sector, Indonesia is considering adopting the ‘Swiftonomics’ strategy, named after the singer Taylor Swift, to attract more visitors and extend their stays. What Happened: The Indonesian government is contemplating offering more incentives for hosting...

Uber Technologies Inc (NYSE:UBER) CEO Dara Khosrowshahi has confirmed the existence of the “Taylor Swift effect,” acknowledging the significant boost in business during the artist’s concerts. What Happened: In a recent interview with CNBC’s “Squawk Box,”...