GoPro Shares Catapult, Company Unveils Apple Watch Feature

GoPro Inc (NASDAQ: GPRO) just launched its Apple Inc. (NASDAQ: AAPL) Watch features on Thursday in the GoPro app for iOS. These Apple Watch features enable quick access to GoPro's camera controls right from the user's wrist.

GoPro's shares were up more than 3 percent to above $17 as the news was released.

Related Link: GoPro Drops 4% As President Sells Off 7,434 Shares

New Features

The new app allows users to take pictures on a GoPro camera directly from the Apple smartwatch. With the new Apple Watch app, the user can preview their camera shot, start/stop record, toggle between capture modes and add HiLight Tags to the greatest highlights of their videos. The app is a new addition to Apple Watch's existing 10,000 apps currently available for the device.

Drone Karma

Additionally, GoPro made another significant announcement on Wednesday evening, stating that it has named its upcoming drone Karma. Karma is expected to launch in 2016.

Consumer Sentiment And GoPro

GoPro's stock has taken major hits, specifically in relationship with the economy. Consumer sentiment is in a direct relation to the sales volume of the number of cameras sold by the manufacturer of wearable and mountable cameras and accessories. It's obvious that when consumer sentiment is high, the company's sales will rise.

Sentiment on San Mateo, California-based GoPro improved Thursday morning following FBR Capital featuring the company as a key takeover target for Apple. Alongside the current speculations, many analysts are confident that GoPro may be a prime candidate, due to its cheap valuation. GoPro's third-quarter earnings were guided poorly for its revenues in the present quarter.

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