McDonald's Biggest Menu Initiative Since Breakfast In The 1970s

McDonald's Corporation (NYSE: MCD) is having coverage initiated by Jefferies at Hold with a price target of $75.

Key catalysts for EPS growth are currently continued SSS sales gains, margin improvement from easing food cost inflation & re-franchising, and FCF return from share repurchase and dividends, Jefferies reports.

The US beverage platform rollout is the biggest menu initiative for McDonald's since introducing breakfast in the 1970s and appears to be on track with management's expectations/target of $125k in revenue per store, according to Jefferies.

Current EPS estimates for 2010/2011/2012 are $4.48/4.84/5.22.

McDonald's Corporation closed yesterday at $74.80.

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