Morgan Stanley Reports eBay Tapping Large Retailer Opportunity

According to Morgan Stanley, eBay (NASDAQ: EBAY) is tapping large retailer opportunity.

Morgan Stanley reported that in the GSI transaction, it believes eBay gains the infrastructure required to offer a more complete retail marketplace solution. “For years, eBay took pride in ‘not being a retailer' but missed the opportunity to become ‘the online partner of choice' for retailers. Now that the marketplace has rebuilt trust with merchants / consumers, the opportunity to drive other retail segments beyond just small / medium businesses exists…enter GSI.”

eBay closed yesterday at $31.70.