Morgan Stanley Comments on Amazon Kindle

Morgan Stanley provided color on Amazon.com (NASDAQ: AMZN) and the company's Kindle products in a research report published today. Morgan Stanley has an Overweight rating on Amazon.com.

In the report, Morgan Stanley states, " The Amazon Kindle eReader franchise seems to be living by the mantra, 'Never be satisfied – always look for ways to improve.' Investors should evaluate the Kindle's success by examining three key factors: 1) device evolution; 2) vertical integration (from content publication, downstream to the device) and 3) global scale."

Shares of Amazon.com were trading at $192.61 at the time of posting, up 1.12% from Thursday's market close.