UPDATE: Stifel Reiterates Buy, Raises Price Target On Aaron's As Long-Term Thesis Is Intact

In a report published Monday, Stifel analyst John Baugh reiterated a Buy rating on Aaron's (NYSE: AAN), and raised the price target from $31.00 to $38.00.

In the report, Stifel noted, "Following Aaron's conference call and earnings release, we are still positive on the stock and maintain our thesis that Progressive will continue to provide strong growth, near-term Core cost cuts will help offset earnings declines due to top line weakness, and new CEO John Robinson will be a positive catalyst to the Core business. The guidance that the company gave for 2015 has the core earnings essentially flat to 2014 with help from cost cutting offset by a negative comp trend that will be in the -1-4% range."

Aaron's closed on Friday at $32.20.