Amazon's Chinese Rival Temu Loses 58% Of US Users As End Of Tariff Loophole Hits Business Model

PDD Holdings Inc. (NASDAQ:PDD) faces mounting challenges as its Temu platform struggles with significant user losses following major U.S. trade policy shifts that eliminated key cost advantages for Chinese e-commerce platforms.

What Happened: Daily U.S. users of Temu fell 58% in May, according to market intelligence firm Sensor Tower, reported Reuters. The decline followed the White House’s May 2 decision to end the “de minimis” provision, which previously allowed Chinese companies to ship packages valued under $800 to the U.S. tariff-free.

Temu responded by slashing U.S. advertising spending and shifting its fulfillment strategy. The platform now displays only products shipped from U.S.-based warehouses, with China-shipped items labeled “out of stock.”

Previously, Temu operated by giving merchants responsibility for ordering and supplying products while managing logistics, pricing and marketing from China.

PDD’s first-quarter earnings reflected these pressures. Revenue grew just 10% year-over-year to $13.18 billion, missing analyst estimates of $14.17 billion. Adjusted operating profit declined 36% to $2.52 billion, with margins falling from 32.9% to 19.1%.

See Also: Trump Sets July 8 Deadline For Trade Deals, Demands Best Offers From Global Partners By Wednesday: Report

Why It Matters: The tariff changes fundamentally disrupted Temu’s business model, which relied on direct shipments from Chinese suppliers to maintain ultra-low prices.

The new regime imposes 90% duties or $75 per item on Chinese imports, scheduled to increase to $150 per item by June. While competitor Shein has managed to increase per-customer spending despite similar challenges, Temu has struggled to adapt.

Price Action: PDD stock closed at $96.44 on Monday, down 0.07%. In pre-market trading on Tuesday, the stock rose 0.62% to $97.04. Year to date, PDD shares are down 0.46%.

PDD's Temu platform competes with Amazon.com Inc. (NASDAQ:AMZN). According to Benzinga Edge Stock Rankings, PDD has a stronger valuation than Amazon but lacks momentum. The stock also shows a negative price trend across short to long term. Click here to see the full stock breakdown.

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Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

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