Is McDonald's A 'Communist Dictatorship?' A New Taco Bell Commercial May Depict It As One
Yum! Brands, Inc. (NYSE: YUM) has a new commercial out for Taco Bell that depicts a dystopian society where everyone is forced to eat "the same breakfast" every day.
The commercial doesn't specifically single out McDonald's Corporation (NYSE: MCD) by name but the similarities are present. A dictator in full military attire resembles an evil Ronald McDonald and forces its unwilling subjects to consume a breakfast sandwich appearing similar to an Egg McMuffin.
Various "propaganda" posters throughout the commercial also depict a Ronald McDonald-like figure with the phrase "routine rules." A voice on a loudspeaker repeats phrases including "happiness is eating the same breakfast" and "different is bad."
Taco Bell recently introduced breakfast items in hopes of stealing market share from its peers -– including McDonald's.
Finally, two "rebellious" characters break away and escape the dark and evil republic to find refuge with fellow "defectors" enjoying a Taco Bell sandwich.
"Where's the rest of them?," a defector asks.
"They're coming," the new escapee answers.
The entire add can be seen on Business Insider.
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