Tuesday's Market Minute: Holiday Shopping During COVID-19

As the holidays grow closer and unemployment remains high, and the U.S. grapples with the coronavirus, companies will have to think big to entice consumer spending. Amazon.com, Inc. (NASDAQ: AMZN) remains the king of delivery, but Walmart Inc (NYSE: WMT) and Target Corporation (NYSE: TGT) have both built out their online and delivery infrastructures and are seeing success from their efforts.

Amazon was able to make its summer Prime Days a global shopping event, and other retailers took notice. Target announced its Target Deal Days would return October 13th and 14th, perfect for Halloween shopping, and that it would have Black Friday pricing throughout the whole month of November. While deal days have started to appear before and after Black Friday, it makes sense to solidify this trend in a time when people shouldn’t be going to the store en masse.

Tune in daily to the TD Ameritrade Network to see what companies follow Target’s lead, and what to expect from the strength of the 2020 holiday shopping season!

Photo by Marcin Kempa on Unsplash