Ford Slashes F-150 Lightning Prices Again This Year To Thrive In Ultra-Competitive EV Market: Here's How Much Its Models Cost Now

The most significant reduction is $5,500 for the Flash trim, introduced this year, with the Extended Range battery pack.

Ford Motor Company (NYSE:F) is reportedly cutting prices on its 2024 F-150 Lightning electric truck again this year, by up to $5,500, to remain competitive in a crowded EV market.

Price Cuts and New Trims: According to CarsDirect, Ford informed dealerships about the price changes via a bulletin last week. 

The most significant reduction is $5,500 for the Flash trim, introduced this year, with the Extended Range battery pack, bringing its price down to $67,995 (from $73,495). 

2024 F-150 Lightning Price Changes

Why It Matters: These price adjustments make the F-150 Lightning a more attractive option for potential EV buyers, especially considering the increasingly competitive landscape and slowing market growth. 

It’s also worth noting that the electric truck still qualifies for the full $7,500 federal tax credit, as its MSRP excluding destination falls under $80,000.

Strategic Moves? The price cuts are part of Ford’s broader strategy in the EV market. In December, the legacy automaker reduced production targets due to shifting market demands and just a month later, reduced prices for the F-150 Lightning. 

Thanks to those adjustments, Ford saw an impressive 86% jump in U.S. electric vehicle sales during the first quarter of 2024.

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