What's Going On With Lululemon Athletica Shares Wednesday?

Lululemon Athletica, Inc. (NASDAQ: LULU) shares are trading lower Wednesday ahead of the company’s earnings release after the market close. Here’s what you need to know.

The Details: Lululemon is anticipated to release financial results for the 2024 fiscal-year first quarter after the bell. Analysts expect EPS to come in at $2.39 and revenue to reach $2.2 billion per data from Benzinga Pro.

Last quarter, Lululemon beat analyst expectations for both adjusted EPS and revenue. The company reported adjusted EPS at $5.29 beating analyst expectations of $5.0 and revenue at $3.20 billion coming in ahead of analyst expectations of $3.19 billion.

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How To Buy Lululemon Athletica Stock

By now you're likely curious about how to participate in the market for Lululemon Athletica – be it to purchase shares, or even attempt to bet against the company.

Buying shares is typically done through a brokerage account. You can find a list of possible trading platforms here. Many will allow you to buy ‘fractional shares,' which allows you to own portions of stock without buying an entire share. For example, some stock, like Berkshire Hathaway, or Amazon.com, can cost thousands of dollars to own just one share. However, if you only want to invest a fraction of that, brokerages will allow you to do so.

In the the case of Lululemon Athletica, which is trading at $301.36 as of publishing time, $100 would buy you 0.33 shares of stock.

If you're looking to bet against a company, the process is more complex. You'll need access to an options trading platform, or a broker who will allow you to ‘go short' a share of stock by lending you the shares to sell. The process of shorting a stock can be found at this resource. Otherwise, if your broker allows you to trade options, you can either buy a put option, or sell a call option at a strike price above where shares are currently trading – either way it allows you to profit off of the share price decline.

LULU Price Action: Lululemon stock is trading 1.46% lower at $302.31 as of Wednesday morning, according to data from Benzinga Pro.

Image: Pedro Alvarez from Pixabay