YouTube Trumps Rivals In Election Day Coverage With 80% Viewership Share In Streaming
The 2024 U.S. presidential election was one of the biggest events of the year, and it showed in the record-breaking livestream viewership across platforms on election day.
What Happened: Streams Charts reported that live streams covering the election generated nearly 84 million hours of watch time – almost five times more than the viewership for the September debates between Vice President Kamala Harris and President-Elect Donald Trump.
The dominant platform for election coverage was Alphabet Inc.-owned (NASDAQ:GOOGL) (NASDAQ:GOOG) YouTube, which accounted for over 80% of total watch time across all broadcasts. Rumble Inc. (NASDAQ:RUM) came in second with 13.1% of viewership.
Peak viewership for political streams on election day hit over 9.14 million viewers, with the average number of viewers approaching 3.5 million. Audience engagement spiked closer to the end of voting and the announcement of results.
While the debates lasted just a few hours, some election day broadcasts ran non-stop from the start of voting until the results were announced.
The most-watched broadcast was Fox Corp.-owned (NASDAQ:FOX) (NASDAQ:FOXA) Fox News on YouTube, which peaked at over 1.14 million viewers – a historic record for the channel. Comcast Corp. (NASDAQ:CMCSA) subsidiary NBC News came in second with nearly 616,900 peak viewers.
See Also: Google Bought YouTube For $1.65B And Now It Prints $50B In Revenue Just In 1 Year
Why It Matters: All the top broadcasts were on YouTube, as the platform remains the primary choice for TV networks to stream their content online.
Among individual streamers, commentators Dan Bongino and Steven Crowder on Rumble drew the largest audiences, both setting new personal viewership records.
Streamer HasanAbi, on Amazon.com Inc.-owned (NASDAQ:AMZN) Twitch, also marked a historic peak of about 313,400 concurrent viewers on his Election Day coverage.
Throughout the election campaign, Trump consistently outpaced Harris in mentions on Twitch, holding around a 70% share compared to Harris’ 30%. This trend continued on election day, with Trump’s mentions jumping to 104K versus Harris’ 41.6K.
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Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
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