2018 Olympics

The 2018 Olympic Games have yet to begin, but the winners are clear. Dozens of team and committee sponsors are preparing their logos for the world’s biggest marketing opportunity, where they’ll wave their banners before billions of global viewers, heighten brand awareness and promote...

If you cheer Team USA this Olympics, there’s a good chance you’ll also cheer Team Nike Inc (NYSE: NKE). Of course, Polo Ralph Lauren Corp (NYSE: RL)’s has a hand in the non-athletic gear and Omega comes through on watches, but for the most part, Nike has a grip on the national...

Investors are shrugging off Friday's announcement that McDonald's Corporation (NYSE: MCD) and the International Olympic Committee mutually agreed to end their partnership. Shares of McDonald's were trading slightly higher by 0.3 percent early Friday morning after McDonald's Global Chief Marketing...