ad spending

The 2024 presidential elections are setting the stage for an unprecedented wave of political advertising spend. So far, projections hint at a surge from $2.5 billion in 2020 to a staggering $14 billion. The uptick in political ad spending offers an opportunity for investors looking to buy media...

It's a political year, which is good news for the ad sellers at the broadcasting companies. With a highly partisan environment, the return of Super PACS, a couple of billionaires in the mix and a lot on the line for both parties, it's likely to be a record political cycle in terms of ad...

Regardless of whether the next U.S. president is Hillary Clinton or Donald Trump, a handful of advertisers might look back on this election season as a huge disappointment. Global Equities Research analyst Trip Chowdhry recently took a look at campaign ad spending on TV and radio by both of the...