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Technology giant Microsoft Corp (NASDAQ: MSFT) said on Tuesday its professional networking site LinkedIn raked in more than $3 billion revenue during the year ended March 31, which is more than digital-ad rivals like Snap Inc (NYSE: SNAP) and Pinterest Inc (NYSE: PINS). What Happened: LinkedIn...

Roku Inc (NASDAQ: ROKU) announced Monday its intention to acquire Nielsen Holdings PLC's (NYSE: NLSN) Advanced Video Advertising (AVA) business. This will allow the streaming company to dynamically insert customized ads on a one-to-many linear broadcast feed, according to BofA Securities....

The bullish case for Roku Inc (NASDAQ: ROKU) is based on scale and advertising technology that should result in better-than-expected average revenue per user growth, according to Wells Fargo. The Roku Analyst: Steven Cahall initiated coverage of Roku with an Overweight rating and $215...

YouGov tracks thousands of brands and monitors advertising awareness and recently found restaurant chain Chipotle Mexican Grill, Inc. (NYSE: CMG) is winning the advertising war. What Happened YouGov asked Americans what particular advertising they have seen over the past two weeks and ended 2019...

The bullish case for Trade Desk Inc (NASDAQ: TTD), a provider of a technology platform for buyers of advertising, can be made for three reasons, according to Needham. The Analyst Needham analyst Laura Martin upgraded Trade Desk from Hold to Buy with a new $325 price target. The Thesis Trade Desk...

eBay Inc (NASDAQ: EBAY) reported mixed third-quarter results Wednesday, while the e-commerce site's fourth-quarter revenue outlook gave a disappointing preview of the important holiday season.  Q3 Positives, Negatives The company reported a revenue and EPS beat, but underlying unit...

Several large and notable brands took a stance against advertising on Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL)'s YouTube platform in early 2017 due to brand safety issues, one of the biggest being AT&T Inc. (NYSE: T) which returned to the platform recently. The Analyst Pivotal Research...

Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) boasts a favorable combination of intellectual property and financial resources that positions its well to grow over the longer term above current expectations, according to Guggenheim. The Analyst Guggenheim Partners' Michael Morris initiated...

Amazon.com, Inc. (NASDAQ: AMZN) dabbled in the online travel space through Local and Destinations but hasn't seen much success — but now the industry is prime for disruption, according to Morgan Stanley. The Analyst Morgan Stanley's Brian Nowak maintains an Overweight rating on...

Analysts at Morgan Stanley turned bearish on Trivago NV - ADR (NASDAQ: TRVG) amid multiple headwinds ahead. The firm's Brian Nowak downgrades Trivago's stock rating from Overweight to Equal-Weight with a price target slashed from $22 to $12. Triavgo's business model is currently undergoing a...

Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) announced last week that Google chrome will automatically block all advertisements on sites that feature a certain level unacceptable ad formats identified by the Coalition for Better Ads, reported the Wall Street Journal. The move is terrifying for...

With Snap Inc (NYSE: SNAP) prices in the red — days after the social media platform’s splashy $24 billion IPO and subsequent cold reception from analysts — one looming question is how the app will monetize its 150 million daily users going forward. Pricing for national integrated...

It’s rare that a company will watch $5 million hard-earned dollars disappear in a matter of 30 seconds and be happy about it. However, that’s exactly what will happen Sunday when dozens of advertisers watch their 30-second TV ads air during the commercial breaks of the Super Bowl. Super...

While video and mobile engagement will remain key drivers of the internet industry, fulfillment and logistics may gain more attention due to the continued growth in e-commerce volume, Jefferies’ Brian Fitzgerald said in a report. He highlighted 10 internet themes for 2017. Internet Themes Of...

Walt Disney Co (NYSE: DIS)’s ESPN just made what could be a landmark step toward the future of TV advertising. This week, the network announced it has finalized an advertising deal that specifically includes an out-of-home TV audience. ESPN is the first network to negotiate such a deal. The...