advertising

Ahead of Alphabet Inc.'s (NASDAQ:GOOG) (NASDAQ:GOOGL) first-quarter earnings, this analyst expects Google's parent to deliver on the advertising revenue and expects an "earnings surprise." What Happened: The Chairman and Founder of Navellier & Associates, Louis Navellier, spoke about Alphabet's...

Technology giant Apple Inc (NASDAQ:AAPL) has returned to running advertisements on social media platform X, a move that comes 15 months after the company paused spending on the platform. What Happened: Apple was one of several companies that paused or halted spending on X after Elon Musk, owner of...

Tech giant Alphabet Inc (NASDAQ:GOOG)(NASDAQ:GOOGL) reported fourth-quarter financial results after the market close Tuesday. Here are the key highlights. What Happened: Alphabet announced fourth-quarter total revenue of $96.5 billion, up 12% year-over-year. The revenue total missed a Street...

Elon Musk's past comments may have scared away advertisers from his X social media platform, which he bought for $44 billion in 2022. A new report says two of the largest companies in the world could provide a boost to X's advertising revenue. What Happened: Musk's push for free speech and changes...

Walmart, Inc. (NYSE:WMT) announced on Monday an updated brand identity that includes subtle changes to its wordmark and spark logo, as well as its color palette. The Details: The mega-retailer worked with creative agency Jones Knowles Ritchie to create its updated brand identity which the company...

Clear Channel Outdoor Holdings, Inc. (NYSE:CCO) inked a deal to sell its Europe-North segment businesses to Bauer Radio Limited for $625 million in cash. The transaction is valued at around 6.5x the Europe-North segment’s results for the twelve months ended Sept. 30, 2024. The company plans...

Streaming giant Netflix Inc (NASDAQ:NFLX) recently streamed a live boxing event featuring a match between Jake Paul and Mike Tyson which led to difficulties for consumers trying to watch the fight. The company's co-CEO Ted Sarandos highlighted the success of the fight and what's ahead for live...

Reddit Inc. (NYSE:RDDT) just got a major thumbs-up from Morgan Stanley, with analyst Brian Nowak upgrading the stock to Overweight and setting a bold $200 price target. This reflects a 23% upside — but the real buzz lies in the potential for an 85% upside under the firm’s bull case scenario....

New evidence has come to light in Alphabet Inc Class A's (NASDAQ:GOOGL) second antitrust trial in the U.S. The company, which owns Google, is again being called to the stand on monopoly charges. This time, it’s over its ad revenue business. “We’ll be able to crush the other...

Elon Musk‘s social media platform X is expected to witness a drastic reduction in advertising expenditure in 2025. This forecast comes in the wake of a report by UK-based market research firm Kantar. What Happened: Kantar’s research indicates a 26% decline in marketers’ ad spend...

Rafal Brzoska, a Polish billionaire who founded Polish locker company InPost, and his wife, Omenaa Mensah, plan to file a lawsuit against Meta Platforms Inc. (NASDAQ:META) for allegedly putting fake advertisements on Facebook and Instagram that feature his face. Brzoska said they have not yet...

As polling and betting markets peg the 2024 presidential race between Kamala Harris and Donald Trump as a dead heat, billions will likely be spent on advertising. According to Bloomberg, Harris and Trump have collectively booked $122 million in advertising time through the end of August, with 98%...

Enthusiasm over artificial intelligence has pushed the tech-focused Invesco QQQ (NASDAQ:QQQ) ETF to impressive returns in 2024. A new report from investor Cathie Wood’s ARK Invest outlines future AI disruptions and its capacity to shape the markets. The Shift to AI: The report said consumers...

In the complex and competitive landscape of financial services, it’s never been more vital to strategize for a soaring return on marketing investment. Recognizing the true north of a marketing campaign lies in the alchemy of blending edge-cutting technology with human-centric, personalized...

Elevating Your Brand: Financial Advertising Techniques In the fast-paced realm of financial services, standing out from the crowd requires not just a keen understanding of the market but a robust advertising strategy that resonates with your target audience. Crafting your brand’s narrative is...