-
What The Verizon-AOL Deal Is Really About
Thursday, May 14, 2015 - 7:47am | 424Read More...A key reason for the deal between Verizon Communications Inc. (NYSE: VZ) and AOL, Inc. (NYSE: AOL) is related to AOL’s ad tech, according to Alex Kantrowitz at Advertising Age. With the move to mobile devices, the traditional method of using browser cookies for targeting advertising broke...
-
Vibrant Media Up For IPO, Hires CFO
Monday, September 27, 2010 - 9:02am | 178Read More...Vibrant Media, vendor of the once-confusing double-underlined hyperlinked ads in news articles, may be prime for an IPO, according to Advertising Age. The New York-based internet company has hired a CFO, Jeffrey Babka, who is known in the investor community as an IPO specialist. "He fits into the...
