advertising

Netflix's stock increased by 2% on Wednesday, influenced by positive forecasts from industry analysts predicting a 30% rise. There is an expected influx of over 30 million new subscribers. Netflix’s market penetration stands at 57%, and the stock is up 33 this year. Netflix Inc's (...

The investment world is continually evolving, and it’s no surprise that the realms of finance and digital advertising are converging with unprecedented momentum. Spearheaded by wealth management firms and fintech pioneers, the push towards digital marketing services is creating a vibrant...

Navigating the ever-evolving landscape of financial advertising requires a deft touch and the latest tech-savvy tools. From the razor-sharp precision of programmatic platforms that match your ads with the ideal target audience to the dynamic world of social media where hashtags become the lifeblood...

PayPal Holdings Inc. (NASDAQ:PYPL) is set to launch an advertising business, leveraging the data of its millions of users. The company has hired Mark Grether, former head of Uber’s advertising unit, to lead this new division. What Happened: PayPal aims to capitalize on its vast user data to...

As the curtains rise on 2024, the realm of financial advertising continues to evolve with a fusion of creativity, technology, and strategic insights, shaping how brands like Goldman Sachs or HSBC connect with consumers from bustling markets of Wall Street to the vibrant streets of New York City. In...

Navigating the vast ocean of digital marketing can feel overwhelming, but mastering the art of sponsored content provides a beacon to illuminate the path to brand awareness and customer engagement. Identifying a target market with laser precision sets the stage for the storytelling that humanizes...

Tesla and SpaceX CEO Elon Musk has once again taken a swipe at Meta Platforms Inc. (NASDAQ:META), questioning the advertising choices of companies, including Walt Disney Co. (NYSE:DIS). What Happened: On Monday, a user on X, formerly Twitter, shared the screenshot of a January 2024 news article...

Super Bowl LIX is around nine months away and while the 2024 NFL season hasn't started, it isn't too early to start thinking about the financial impact the media company that airs the NFL Championship game can have. What Happened: Media giant Paramount Global (NASDAQ:PARA)(NASDAQ:PARAA) reported...

Like Meta Platforms (NASDAQ: META), Snap Inc (NYSE: SNAP) and Google parent Alphabet (NASDAQ: GOOG)(NASDAQ: GOOGL),  Amazon.com Inc (NASDAQ: AMZN) reported better-than-expected quarterly results, with stronger than expected revenue being the result of the improvements on the ad business...

Last Thursday, Snap Inc (NYSE: SNAP) reported its first quarter financials, showing that the improvements it made to its advertising system showed results faster than anticipated. Upon the earnings beat, strong revenue growth as well as the rise of daily active users to 422 million, shares...

Despite a strong first-quarter earnings report, Meta's stock value significantly declined. $5-10 billion investment in AI technology for 2024. Despite delivering a strong earnings report for the first quarter, Meta Platforms Inc (NASDAQ: META) experienced a sharp decline in its stock value...

Media giant The Walt Disney Company (NYSE:DIS) was among the companies that pulled advertising on social media platform X, formerly known as Twitter, over controversial comments made by platform owner Elon Musk. Disney took things a step further by stopping posting from several of its accounts for...

Marin Software Inc (NASDAQ:MRIN) shares are trading higher in Tuesday’s after-hours session after the company announced upgrades to its Microsoft Corp (NASDAQ:MSFT) advertising integration. What To Know: Marin announced upgrades to its integration with Microsoft Advertising that connects...

Roku Inc (NASDAQ:ROKU) envisions a future where televisions could display advertisements during pauses in movies or games. What Happened: According to a report by the tech newsletter Lowpass, a Roku patent indicates that the company has identified idle time when the TV is not actively used as a...

Elon Musk, the billionaire owner of social media platform X (formerly Twitter), recently disclosed the cost of advertising on his social media platform. Musk’s revelation comes amid a series of controversies surrounding the platform. What Happened: On Thursday, Musk took to X to share a...