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Boston-based marketing automation company Klaviyo Inc. (NYSE:KVYO) was one of the first high-profile companies to go public last month, setting the trend for multiple initial public offerings (IPOs).   Backed by Canadian e-commerce giant Shopify Inc. (NYSE:SHOP), Klaviyo has remained...

The first email marketing campaign happened more than 45 years ago, when Gary Thuerk, an executive at the now-defunct, Digital Equipment Corporation sent a rudimentary email blast to 400 emails via Arpanet devices. While there have been notable improvements to email marketing in the past four...

If you've ever been a part of a marketing brainstorming session, you know that each new page on the road to the Buy button kills conversions. People like to get everything done in one place without opening a new tab. The more hoops they have to jump through, the less likely they are to buy. ...