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SunTrust On The $6 Billion Digital Advertising Fraud
Tuesday, December 9, 2014 - 10:32am | 356Read More...SunTrust analyst Robert S. Peck provided highlights from a recent report from WhiteOps and the Association of National Advertisers which suggests significant fraud in digital advertising. Approximately 25 percent of video ad impressions are from ‘Bots’ and advertisers stand to lose...
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Should Amazon Be Allowed to Buy the .Book Domain?
Wednesday, April 10, 2013 - 9:00am | 688Read More...Amazon (NASDAQ: AMZN) decided to wage an unusual war when it announced that it wanted to secure a number of generic top level domains (commonly known as gTLDs). These are the domains that may end in something like ".books" or ".movies." Amazon wants several of them, especially .books. However,...
