athletics

For small cap investing, the presence of a celebrity owner, spokesperson or other affiliation can often times be a very bullish factor for a stock. It cannot be underestimated what Michael Jordan did for Nike (NYSE: NKE). Nike's rival, Under Armour (NYSE: UA), has also benefitted greatly from...

One of the nation's most revered, and reviled, sports programs has a new partner. During a press conference early Tuesday, Notre Dame Athletic Director Jack Swarbrick and Under Armour (NYSE: UA) CEO Kevin Plank announced a new 10-year partnership, which is set to take effect in early July. "...

You don't have to be an athlete to wear athletic apparel – and you don't have to go to a gym to know that sportswear has been a runaway hit with consumers for years now. But you may be surprised to learn the often-neglected women's side of the industry could soon sprint by men's sportwear in...