Badgeville

If you're ignoring the #1 critical success indicator, your startup is screwed. When Kris Duggan co-founded Badgeville, the term “gamification” (the company's core business) wasn't very well known. “A few companies were trying to add Flash-based games to brand websites, but there were no companies...

Menlo Park, California-based startup Badgeville announced that it has closed a $12 million Series B round of funding, led by Norwest Venture Partners and El Dorado Ventures. The additional capital will be used to ramp its business. Badgeville builds loyalty programs for media and e-commerce...