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Ibotta CEO Says Consumer Goods Giant Boosted Spend 8x As Brands Ditch Old-School Promotions For ROI-Driven Strategy Amid Fierce Retail Competition
Thursday, May 15, 2025 - 5:21am | 710Read More...Performance marketing platform, Ibotta Inc. (NYSE:IBTA), offers fresh insights into changing brand behaviors, particularly the strategies adopted by consumer packaged goods (CPG) companies to navigate today’s highly competitive retail environment. What Happened: During its first quarter...
