Content Creators

Home improvement retailer Lowe's Companies Inc (NYSE:LOW) has partnered with content creator MrBeast, who is the most followed person on YouTube. Here are the details. What Happened: With over 400 million subscribers on YouTube and a hit reality television series on Amazon.com Inc. (NASDAQ:AMZN)-...

One of the most followed social media stars globally was detained by the U.S. Immigration and Customs Enforcement and granted voluntary departure from the country. Here's the latest. What Happened: Efforts from the White House administration are ramping up to detain illegal residents in the U.S....

Reality competition "Beast Games" from the mind of content creator MrBeast is returning for two more seasons on Prime Video, the streaming platform from Amazon.com Inc (NASDAQ:AMZN). MrBeast says he hopes this time the show doesn't lose him as much money, but he promises to make it bigger than the...

Video streaming platform Rumble Inc (NASDAQ:RUM) is likely to highlight new growth initiatives like Rumble Live and its Bitcoin (CRYPTO: BTC) purchase when the company reports fourth-quarter financial results before market open Tuesday. Earnings Estimates: According to data from Benzinga Pro,...

A TikTok ban in the United States is approaching, as the Supreme Court signals support for enforcing a Jan. 19 deadline. Here's a look at what happens to your app if the ban goes through, what could happen next, and what companies stand to benefit. TikTok Ban Nears: The Supreme Court recently heard...

X CEO Linda Yaccarino shared more details on the company's commitment to free speech, how the company is changing the news sector and why people should be rooting for Elon Musk to be successful with the Department of Government Efficiency during her 2025 CES keynote. Yaccarino on Free Speech,...

Riot Games is introducing a significant update to its terms of service for creators, extending its policies to cover misconduct that occurs off-platform, including during broadcasts or content creation related to its games. The change, which will go into effect on Jan. 3, 2025, aims to hold...

A game show from popular YouTuber MrBeast has a first-look trailer and a premiere date that could put Amazon.com Inc (NASDAQ:AMZN) in direct competition with Netflix Inc (NASDAQ:NFLX) as two of the most anticipated shows will release a week apart on competing streaming platforms. What Happened:...

Social media company Meta Platforms Inc. (NASDAQ:META) has paid out over $2 billion to content creators this year as it works to boost monetization efforts for users of the platform. Here's a look at what the company has done and what's next. What Happened: Meta Platforms’ Facebook began...

Content creator MrBeast, also known as Jimmy Donaldson, now has the most subscribed channel on YouTube. To celebrate, MrBeast is giving away $1 million to another content creator. What Happened: Known for videos that offer challenges and giveaways, MrBeast is combining the two elements in his new...

ByteDance’s TikTok is trying out longer video uploads, allowing some users to post videos up to 60 minutes long. This feature, confirmed by TikTok to TechCrunch, is currently limited to a select group, with no immediate plans for a wider rollout. See Also: TikTok To Automatically Label AI-...

In an engaging conversation, Osito Lima and Zio, the masterminds behind Kind, revealed to Benzinga the inner workings and ambitious scope of their project. Kind isn't just another agency; it's a Web3 content creator powerhouse based in Latin America, managing over 100 creators across...

In a significant move for digital creators, Meta Platforms Inc. (NASDAQ:META)’s Instagram is reportedly bringing back its cash bonus program, now extending monetization opportunities to include photo content. This development is poised to impact the creator economy and intensify the platform...

In the wake of a bill passed by the House of Representatives, TikTok content creators in the U.S. are voicing fears that a possible prohibition on the app could adversely impact their earnings and restrict freedom of speech. What Happened: The Protecting Americans From Foreign Adversary Controlled...

Meta Platforms Inc.’s Instagram announced that it is testing a bunch of new tools for creators on its platform this week to enhance how users create and share their content. This includes new photo filters, editing, and deeper insights into performance...