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Food Fight: 6 Lawsuits That Alleged Proof Wasn't In The Pudding
Tuesday, July 18, 2017 - 2:43pm | 588There are no bears in Gummi Bears, no geese in Grey Goose vodka and, a class-action lawsuit contends, no real vegetables in Garden Veggie Straws. Annoyed by what they allege is misleading advertising, two men have filed a class-action lawsuit in U.S. District Court in New York against Hain...
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General Mills: What Went Wrong?
Wednesday, February 1, 2017 - 4:17pm | 591Yogurt has been the source of great misfortune for General Mills, Inc. (NYSE: GIS), according to a Wednesday note by Credit Suisse. After U.S. sales fell 10 percent last quarter, vice president David Clark attributed a 3-percent overall decline in the category to weaker volume and pricing, lost...
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How 6 Companies Have Turned To Music For The World Cup
Friday, June 20, 2014 - 2:46pm | 799FIFA World Cup advertisers have a problem. Although the World Cup is the single most popular sports event on the planet, it features a game in which there are few opportunities for commercials. Soccer is played in two 45-minute halves, mostly without a break. Second, soccer is global. The...
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6 Top Rated Commercials From Super Bowl Sunday
Monday, February 3, 2014 - 10:17am | 687The one time of year that most of the TV-watching public cares about ads is on Super Bowl Sunday and with the game not being much of a game, all eyes were even more focused on the most expensive ads of the year. Aside from the Seahawks, who scored a big win Sunday night? Honda (NYSE: HMC)...
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What Companies Stand To Benefit From The Super Bowl?
Thursday, January 30, 2014 - 12:42pm | 62Some 110 million Americans are expected to tune into Super Bowl XLVIII Sunday, allowing Fox to command $4 million for each 30 seconds of ad time. Here are some of the key companies hoping to benefit from their investment in the big game. Here are companies to watch as they earn pre-game awards.