Darren Heitner

Nike Inc (NYSE: NKE)'s decision to enlist Colin Kaepernick among others in a powerful advertising campaign has captivated many. Both #Nike and #BoycottNike were trending by Tuesday morning. Some called it one of the most controversial decisions Nike has ever made, a bold claim for a...

Ratings for the Women's National Basketball Association are up 35 percent this year. While the league's following has served as an unfortunate punchline for its 21 years in existence, the 2018 season has been different. Why The Increase? The WNBA is currently experiencing its most-watched...

The only thing more exciting than the NBA playoffs might just be the NBA offseason. LeBron James' decision to join the Los Angeles Lakers in an unprecedented four-year deal broke an NBA Twitter volume record of 56,000 tweets per minute. Amid the speculation surrounding a Lakers turnaround, the...

When Puma AG Rudolf Dassler Sport (OTC: PMMAF) announced a comeback attempt in basketball earlier this year, it turned heads in the industry. Why is the brand that has had a really strong run in sportswear over the past few years entering a struggling performance basketball footwear market? A...

While legalized marijuana represents a burgeoning industry and tax boon for states, its finacial impact could be eclipsed by the potential of legalized sports betting. Estimates of the size of the illegal sports betting market in America range from the American Gaming Association's figure of $...

Legalized sports betting in the United States has been talked about for quite some time, but the reality of it coming to fruition took one step closer Wednesday. At a testimony in front of the New York State Senate committee, an attorney for the NBA said the league wants more widespread access to...

After a bizarre decision to leave UCLA to play professionally in Lithuania, it may be time for LiAngelo Ball to face reality and take a more logical approach to success in professional sports. A former Wisconsin guard called the family’s choice to play in Lithuania "the worst possible...

Following a two-year investigation, the Manhattan U.S. Attorney and Department of Justice are attacking a web of corruption at top-ranked basketball programs implicating NCAA coaches, team managers, financial advisers and representatives of sportswear companies. The Federal Bureau of Investigation...

With the height of signature athletes’ influence in decline, the question becomes: Are high paid athletic endorsements really worth it anymore? Basketball shoe sales are declining and may not come back anytime soon, yet brands continue to pony up big money to secure key basketball...

This year’s NFL Draft, which concluded over the weekend, was a huge success for Walt Disney Co (NYSE: DIS)’s ESPN network, which delivered its highest ratings for the three-day event since 2014. But as the way in which fans follow and participate in events like the NFL Draft is changing...

Under Armour Inc (NYSE: UAA) delivered a surprise earnings beat Thursday, although Q1 marked the first quarterly loss in the company’s public history. On the company conference call, CEO Kevin Plank finally acknowledged that Steph Curry’s signature shoe sales were disappointing. "...

A screenwriter and producer who contends Walt Disney Co (NYSE: DIS) stole his idea for the hit movie “Zootopia” has a case that seems far stronger than the usual claims made against Hollywood, an entertainment analyst said. The Lawsuit Gary L. Goldman, whose credits include the writing...

Sports and business certainly go hand and hand. Athletic endorsements have long played an important role in generating exposure and excitement around major corporations. Here's a look at some of the top sports business minds you should be following on Twitter (NYSE: TWTR). Darren Rovell...

Rumors circulated in late June that the Ultimate Fighting Championship sold itself to an investment group led by the William Morris Endeavor-IMG talent agency. On Monday, news of the sale became official. The UFC sold itself to a consortium of investors led by the William Morris Endeavor (WME)...

Yahoo! Inc. (NASDAQ: YHOO) is said to have informed users of its daily fantasy sports (DFS) platform that they can no longer make deposits using their credit cards. But, Yahoo said it would continue to accept DFS deposits using the Paypal Holdings Inc (NASDAQ: PYPL), according to a report on...