DeAndre Ayton

Celebrity endorsements aren't what they used to be. The reliance of athletic brands on signing the biggest stars in their respective sports in hopes that they will in turn help push product has become a broken marketing model. Just ask Nike Inc (NYSE: NKE), which has arguably the greatest...

When Puma AG Rudolf Dassler Sport (OTC: PMMAF) announced a comeback attempt in basketball earlier this year, it turned heads in the industry. Why is the brand that has had a really strong run in sportswear over the past few years entering a struggling performance basketball footwear market? A...