David Poltrack

Facebook (NASDAQ: FB) aims to make America’s four biggest TV networks an offer they can’t refuse – at least one they won’t want to refuse. The offer is to begin sending weekly reports, letting ABC, CBS, Fox, and NBC know how much chitchat their programs generate on the popular social network,...

More than 10 million people tune into Hawaii Five-O each week. We know this because the show's viewers are reported weekly by Nielsen. But did you know that Hawaii Five-O gains another three million viewers online? “That's an incremental audience online,” said David Poltrack, the Chief Research...