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Uber's New Hires Could Help End PR Nightmares
Thursday, June 8, 2017 - 9:09am | 1184It would be an understatement to say Uber has had a bad year. Besides posting a $708 million loss on $3.4 billion in revenue in the first quarter, the company has been hit by scandal after scandal. Uber's public relations nightmares may end soon though, thanks to the hire of Frances Frei, a...
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What Can Uber Learn From Other Companies That Met Controversy Ahead Of An IPO?
Monday, February 27, 2017 - 2:50pm | 817It’s been one of those week’s Uber never wants to look back on — especially as it eyes a future on Wall Street. While still reeling from January’s #DeleteUber campaign, the company was hit with numerous allegations of sexism and internal disorder. On Feb. 19, former Uber...
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Why Public Relations Matter: Uber Vs. Lyft
Tuesday, January 31, 2017 - 4:32pm | 812Lyft, despite its opposition to President Donald Trump’s immigration order, should actually thank the president as the order is helping Lyft to beat arch rival Uber, whose PR mishap over the issue is triggering customer migrations to Lyft. Last weekend, Trump signed an executive order...