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Activision's $58 Million TV Promo Budget Could Double In 2014
Monday, July 7, 2014 - 12:25pm | 502Activision (NASDAQ: ATVI) plans to spend $500 million on its newest franchise, Destiny. This budget includes any and all aspects of the game, from development and distribution to packaging and global promotions. When Activision announced its budget, no one knew how much of it would be spent on...
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Bungie Looks Like The Pixar Of Game Development
Wednesday, June 18, 2014 - 10:17am | 552Is Bungie, the creator of the Halo franchise, on par with Pixar? The two companies may not appear to be related, but they are similar in a handful of ways. Both studios have produced a billion-dollar franchise (Pixar's Toy Story and Bungie's Halo). Both studios were once owned by massive...
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Will Destiny Be The Biggest Game Launch In History?
Tuesday, June 17, 2014 - 4:54pm | 538Activision (NASDAQ: ATVI) could set a new industry record by teaming up with Bungie, the creator of the Halo franchise. Bungie is one of the most respected developers within the video game industry. The company was once owned by Microsoft, which used the Halo franchise to launch and promote the...
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Weekly Highlights: Apple's Rumored $3.2 Billion Beats Deal, Netflix Price Hike And More
Saturday, May 10, 2014 - 4:11pm | 225This week ended with a shocker: Apple (NASDAQ: AAPL) could buy Beats Electronics for $3.2 billion. Investors might remember that this is the same price that Google (NASDAQ: GOOG) paid for Nest. Elsewhere, famed VC Fred Wilson gave his prediction for which companies will rule technology. Apple...
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Why Is Activision Spending $500 Million On One Game?
Wednesday, May 7, 2014 - 12:32pm | 591Activision (NASDAQ: ATVI) is planning to spend a colossal amount of money on just one video game. According to Reuters, the company -- which is famous for producing the Call of Duty franchise -- could spend as much as $500 million on Destiny. Set for release on September 9, 2014, Destiny is...
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Activision Earnings Preview: Should Investors Expect A Beat And Raise?
Tuesday, May 6, 2014 - 12:14pm | 795Activision Blizzard (NASDAQ: ATVI) will report its first quarter 2014 results after market close on Tuesday. The popular video-game developer and publisher is expected to earn $0.10 per share on revenue of $688.23 million, based on the consensus estimates. The last time Activision reported...
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Bank Of America: Buy Activision Blizzard Over Electronic Arts
Thursday, March 13, 2014 - 3:49pm | 355Justin Post, research analyst at Bank of America issued a research note on Thursday in which he favors Activision Blizzard (NASDAQ: ATVI) over Electronic Arts (NASDAQ: EA) on the belief that Activision will have more “title excitement” over the next few months. Electronic Arts recently released...
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Top Trending Tickers On StockTwits For March 13
Thursday, March 13, 2014 - 9:43am | 733Here's a look at the top tickers trending on StockTwits.com. Plug Power: Anticipated earnings impress investors This morning, Plug Power (NASDAQ: PLUG) reported its highly anticipated fourth quarter results. The company announced an EPS of -$0.08 in-line with the consensus estimate. Revenue...