Devin Liddell

Apple Inc. (NASDAQ: AAPL) is rumored to be working on its own automobile, but it could take another route and help other automakers build better vehicles. "One of the things that I think gets glossed over is that a lot of people describe Apple as a 'walled garden,'" Devin...

Apple Inc. (NASDAQ: AAPL) has yet to confirm or deny the existence of the rumored iCar, but the company has not shied away from selling expensive products. Its most expensive offering is the $17,000 Apple Watch. Devin Liddell, principal brand strategist at Teague, thinks that ultra-pricey...