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Google Faces Potential Ad Business Split As DOJ Pushes For AdX, DFP Divestiture
Tuesday, May 6, 2025 - 5:52am | 671On Monday, the U.S. Department of Justice proposed that Google, owned by Alphabet Inc. (NASDAQ:GOOG) (NASDAQ:GOOGL), be required to divest two major components of its advertising empire: the AdX advertising exchange and the DoubleClick for Publishers (DFP) ad server. What Happened: The request...