energy drinks

In an emphatic report Friday, Citron Research boasts on Monster Beverage Corporation (NASDAQ: MNST), "MNST has continued to defy gravity— as if the stock drank four cans of its own product." Among Monster's achievements, Citron highlighted its pricing power: "The bear...

Energy drink consumption has been associated with "serious cardiovascular events," Dr. Anna Svatikova, et al. said in a new study. The study consisted of 25 healthy volunteers who consumed both Rockstar and a placebo. The study also concluded that Rockstar consumption "...

In the past decade or so the alternative beverage industry has caught fire. Major beverage companies such as Coca-Cola and Pepsi have suddenly found themselves fighting for market share against formerly unknown competitors. Part of the reason for the situation has to do with changing customer...