Facebook Advertising

Analysts at Credit Suisse turned incrementally bullish on Facebook Inc (NASDAQ: FB) ahead of the company's earnings report on July 26. Credit Suisse's Stephen Ju maintains an Outperform rating on Facebook's stock with a price target raised from $175 to $180 based on expectations for a positive...

The investment case for Facebook Inc (NASDAQ: FB) couldn't have been made clearer to investors over the years: The rising popularity of the social media empire coupled with the decline of traditional media makes it a very appealing destination for advertisers. Facebook's dominance in social media...

Facebook Inc (NASDAQ: FB) acknowledged back in September that it made some calculation mistakes in some of the metrics provided to advertisers. Facebook's mistakes vastly overestimated the average viewing time for video ads on its platform. The company vowed to correct the mistake and...

Major advertisers and marketers are "upset" with Facebook Inc (NASDAQ: FB) after the social media company disclosed it vastly overestimated the average viewing time for video ads on its platform. According to The Wall Street Journal, Facebook said in a post on its "Advertiser...

Carolyn Everson is Facebook Inc (NASDAQ: FB)'s vice president for global marketing solutions and recently spoke with Bloomberg TV to discuss various marketing initiatives its Instagram property is currently examining. Everson told Bloomberg that Instagram is looking at ways to incentive...