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Not Gen Z, Meta's Ad Revenue Driven By Gen X With Higher Purchasing Power: Report
Tuesday, June 10, 2025 - 9:21am | 576Meta Platforms Inc. (NASDAQ:META) is reportedly seeing its ad business thrive due to older users, despite its attempts to draw in Gen Z. These older users have a higher likelihood of making purchases or signing up for services. What Happened: Internal documents from Meta’s recent ...