Forrester

The cyber threat landscape is a relentless battlefield. As leaders in this unforgiving arena, we wear many hats — strategists, innovators, risk mitigators and, most importantly, leaders. In this constant state of defense, it's easy to overlook the most critical line of protection: our own...

Silicon Valley is now seeing the consequences of its excessive focus on “software” over the past few decades that deemed “hardware” out of fashion in the wake of the global semiconductor shortage, Glenn O’Donnell, research director at Forrester told CNBC...

It’s been a record-breaking year for holiday shopping, but the holiday spirit is helping some retail stocks much more than others. The holiday season accounts for up to 40 percent of the annual sales of some retailers, and Mastercard estimates that Americans spent more than $800 billion this...

The key to Netflix, Inc. (NASDAQ: NFLX)'s continued success is two-fold: 1) add new subscribers and 2) hold on to existing subscribers so they don't leave the platform. Statista, citing data from a Forrester survey, noted that Netflix is doing an "exceptionally good job" at growing its customer...

A study conducted by research firm L2 suggests brands are now posting more to Instagram than on its parent company Facebook Inc (NASDAQ: FB)'s social media platform. Instagram Vs. 'Boring' Facebook Both brand and social media users are slowly preferring easier-to-use and...

Really?  Consumers trust Microsoft (NASDAQ: MSFT) more than Apple (NASDAQ: AAPL)? More than Samsung (OTC: SSNLF) or even Sony (NYSE: SNE)? Based on a study conducted by global analysis and advisory firm, Forrester Research (NASDAQ: FORR), they do. According to Geekwire, Forrester asked over 4,...