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Ditching The Logo: A Look At Doritos' New Marketing Strategy
Monday, August 26, 2019 - 10:42am | 395Marketing experts might argue a company's logo is the most important feature to use in an ad campaign, but PepsiCo, Inc. (NASDAQ: PEP) is trying to prove otherwise with a new logo-free ad, The Wall Street Journal reported Monday. What Happened Frito-Lay, the snack arm of PepsiCo, is kicking off...
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Bill Baruch, Mark Tepper Discuss Consumer Staples On 'Trading Nation'
Wednesday, June 26, 2019 - 4:20pm | 280During Wednesday's edition of “Trading Nation,” Bill Baruch of Blue Line Futures said General Mills, Inc. (NYSE: GIS) is going through some hurdles but it's not indicative of the entire sector. “You have a more health conscious consumer and the more healthier and...
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Pepsi Performance Continues To Meet Or Exceed Expectations
Friday, September 30, 2016 - 1:27pm | 315In the wake of PepsiCo, Inc. (NYSE: PEP)'s estimate-beating earnings report, BMO Capital Markets analyst Amit Sharma maintains an Outperform rating and raised the firm's target from $116 to $120. Sharma noted PepsiCo has met or beat estimates for their 27th consecutive quarter and is expected to...
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Put A Pep In Your Step With Pepsi: Credit Suisse Initiates At Outperform
Friday, September 16, 2016 - 9:09am | 358Credit Suisse believes that the market has failed to give any credit to PepsiCo, Inc. (NYSE: PEP) for the financial and marketing strength on Frito-Lay franchise. Aside from this, the company did well to rebalance its beverage portfolio in the United States to accelerate noncarbonated beverages....
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W.P. Carey's Latest Acquisition Located In Booming Legacy Business Park
Monday, May 4, 2015 - 2:34pm | 921Net-lease REIT stalwart W.P. Carey Inc (NYSE: WPC) carefully underwrites each build-to-suit and sale-leaseback deal, but in this case, the neighborhood analysis must have been easier than most. On April 30, W.P. Carey announced that it had acquired a 166,000 square foot office facility leased to $...
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PepsiCo CFO: Food And Beverage Business Integration Puts Us At Top-Tier
Wednesday, February 11, 2015 - 4:08pm | 440PepsiCo, Inc. (NYSE: PEP) came out with better than expected fourth-quarter earnings today and also increased its annual dividend by 7.3 percent. PepsiCo CFO Hugh Johnson was on CNBC after the results to break down the numbers and discuss the growth of the company’s beverage business....
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6 Of The Most Successful Fast-Food Campaigns Of All Time
Monday, August 18, 2014 - 3:01pm | 995Most people know fast-food restaurants by their slogans – past and present. For McDonald’s (NYSE: MCD), it's likely, “I’m lovin’ it.” KFC, which used to be called Kentucky Fried Chicken, immediately brings to mind, “Finger lickin’ good....
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5 Company Pranks On April Fools' Day
Wednesday, April 2, 2014 - 10:30am | 707April Fools' Day can be a great public relations opportunity for companies, but it can also turn into a strange marketing campaign that no one really understands involving
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Nelson Peltz Ups His Battle Against Pepsi
Friday, March 14, 2014 - 3:36pm | 757Activist investor Nelson Peltz is on a mission to break up PepsiCo (NYSE: PEP) into two divisions consisting of its beverage division and snack division. Peltz is the founding Partner and Chief Executive Officer of Trian Fund Management, a multi-billion dollar alternative investment management...
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Who Would You Rather… Coke vs. Pepsi
Tuesday, December 3, 2013 - 3:04pm | 607The debate has raged for decades now about which is the better tasting cola – Coke or Pepsi. Pepsi even created an advertising campaign out of it during the 1980s, known as the Pepsi Challenge. But while the argument about which soft drink tastes better will probably never be settled, there may be...
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Temp Workers Fast Becoming a Corporate Trend
Monday, July 8, 2013 - 2:18pm | 687From small companies to large corporations, hiring of temporary workers is up. Newsday reported that, in addition to many small businesses, companies like Wal-Mart (NYSE: WMT), General Motors (NYSE: GM), and PepsiCo (NYSE: PEP) are increasingly using part time help, or as Susan Houseman, an...
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Sara Lee to Enhance Meat Brands
Monday, November 28, 2011 - 2:05pm | 198Sara Lee (NASDAQ: SLE) plans to boost the image of its meat brands, according to an internal document leaked to MotherJones.com. Its packaged meat brands currently include Ball Park franks, Jimmy Dean sausages and Hillshire Farm deli meats. The rebranding is part of the ongoing process of splitting...
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Frito-Lay Sets Guinness Record for Most Facebook ‘Likes'
Friday, April 29, 2011 - 3:36pm | 190PepsiCo brand Frito-Lay has just set a new Guinness World Record for the “Most Fans on Facebook in 24 Hours” with 1,571,161 new ‘Likes' on 11 April. There was no previous holder for the record. Guinness, which announced the new record yesterday, said Frito-Lay managed to break the record due to a...
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PepsiCo To Release 3Q Results On 10/7
Tuesday, October 5, 2010 - 8:25am | 151JP Morgan has published a research report for PepsiCo Inc. (NYSE: PEP) which is expecting 3Q results this Thursday, October 7. In the report, JP Morgan writes "We think PEP should hit our estimate, which is at $1.21 and roughly in line with Bloomberg consensus. There could be upside to our number...