Gen Z

Coca-Cola Co (NYSE:KO) is pulling its Spiced flavor from shelves just six months after its launch. What Happened: The company announced that it is “always looking at what our customers like and adjusting” its flavors. A spokesperson mentioned that Coca-Cola plans to phase out Spiced to...

A recent poll conducted by job board Indeed.com found that political differences could lead nearly 40% of Gen Z and Millennial workers to quit their jobs. This trend is particularly noticeable in the current climate of the U.S. presidential elections. What Happened: The poll involved over 1,...

A new report from consumer research firm Hearts & Wallets reveals that Generation X stands to inherit trillions of dollars from the Silent Generation over the next 10 years, presenting significant opportunities and challenges for financial advisors. Currently, the 65-74 age group holds the...

The shopping habits of Generation Z in the Asia-Pacific region are being significantly influenced by TikTok and social media influencers, a KPMG report has revealed. What Happened: The study, which surveyed 7,000 consumers across 14 markets, including China, Singapore, Indonesia, Vietnam, and the...

When it comes to making above-average returns, young wealthy Americans are moving past U.S. stocks. What Happened: A total of $84 trillion could transition from seniors and Baby Boomers to the younger generations through 2045, according to The Bank of America Study of Wealthy Americans. The younger...

A new survey has shed light on a rising trend of financial confidence among Americans. The results particularly highlight the younger generations’ inclination towards starting their investments at an earlier age. What Happened: Over 60% of Americans feel they are in a better position to...

Artificial intelligence (AI) in video games is crucial for Gen Z and Gen Alpha, who seek “personalization across everything,” says PlayStation executive Asad Qizilbash. In an interview with Sony Group Corp. (NYSE:SONY), Qizilbash stated: “Advancements in AI will create more...

In an interview with Yahoo Finance on Friday, Robinhood Markets, Inc.’s (NASDAQ:HOOD) CEO Vlad Tenev spilled the beans on its retirement offerings, which target users of every age, including the ever-elusive Gen Z. The CEO underscored how Robinhood’s offerings are a magnet for novice...

Max Levchin, the CEO of Affirm Holdings Inc (NASDAQ:AFRM), a major player in the buy-now, pay-later industry, has revealed that the younger generation, particularly Gen Z, is showing a strong preference for AI-powered chatbots over traditional phone calls. What Happened: Levchin made this...

The misuse of AI tools like ChatGPT by Gen Z individuals for generating cover letters and job application responses has raised concerns among employers. What Happened: Shoshana Davis, founder of career consultancy Fairy Job Mother, has observed a surge in identical cover letters and job application...

The CEO of Starbucks Corporation (NASDAQ:SBUX), Laxman Narasimhan, recently unveiled a surprising success story amid the company’s lackluster second-quarter performance. What Happened: Despite a quarter marked by economic challenges, Starbucks found a bright spot in the unexpected popularity...

Millennials and Gen Z are as likely to invest in cryptocurrency as they are in real estate, indicating a significant shift in wealth storage among these younger generations. What Happened: A survey conducted by Policygenius found those two generations to be almost as likely to own cryptocurrency (...

Motif Labs, a company initially rooted in process engineering, has taken a significant step towards engaging the younger cannabis market by introducing Rizzlers, a brand tailored explicitly for Gen Z consumers. Founder, CEO and upcoming speaker at the Benzinga Cannabis Capital Conference, Mario...

The number of young homebuyers leaning on family financial support for down payments has sharply risen, doubling in the past five years, according to a recent report by Redfin. The survey, conducted by Qualtrics on behalf of Redfin, which included around 3,000 U.S. homeowners and renters, revealed...

A new study shows that Gen Z workers are ready to exit the workforce before the age of 65, but that goal might come with an added cost. What Happened: Most of Gen Z — defined as people born between the years of 1997 and 2012 — want to retire earlier than other U.S. adults, a new Morning Consult...