Girl Math

In the face of persistently high prices this holiday season, consumers are resorting to a popular TikTok personal finance trend, ‘girl math,’ to rationalize increased spending. What Happened: ‘Girl math,’ a term coined on TikTok for the mental gymnastics consumers engage in...

The trending phenomena of “Boy Math” and “Girl Math” have surged across social media platforms, including TikTok and X (formerly Twitter), sparking widespread discussions, with notable figures such as Rep. Alexandria Ocasio-Cortez (D-NY) joining...

“Girl Math”, a new financial trend on TikTok, humorously redefines spending habits, suggesting purchases under $5 are essentially free and big-ticket items should be evaluated by cost-per-wear, Business Insider reports. First introduced by the New Zealand podcast “Fletch, Vaughan...