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Nike Inc (NYSE: NKE) may have exited the golf equipment business, but the brand is still as relevant as ever in the sport. Nike emerged as the clear winner of the 2018 Masters Tournament from an endorsement standpoint, according to a study of the event's marketing impact.  Nike endorser...

Nike Inc (NYSE: NKE) eight-year, $1 billion league-wide apparel deal with the NBA appears to be a steal for the sportswear giant, according to new data on the value Nike derives from the partnership. Nike’s jersey deal with the league is generating north of $500 million of exposure value on...

The 2017-2018 NBA season is the first time a sponsorship appeared on a professional sports team uniform in the United States. Given the success these advertisements are having, it may not be long until other leagues follow suit. The advertising opportunity will generate $350 million in value to the...