iPhone 16

Technology giant Apple Inc (NASDAQ:AAPL) may need to rethink its marketing strategy after the company quietly pulled another one of its advertisements this week, which is at least the fourth such move made in just over a year. What Happened: Apple made a big splash with its return to advertising on...

Smartphone makers like Apple Inc (NASDAQ:AAPL) are hoping that consumers will trade in their phones for new ones in the next year, an item that could lock in additional revenue and higher margins. A new Benzinga poll finds that the percentage of people who have upgraded their phones in the last 12...

Apple Inc (NASDAQ:AAPL) analysts adjust price targets and earnings estimates after the tech giant announced the impact of tariffs after its second-quarter financial results. The Apple Analysts: Rosenblatt analyst Barton Crockett downgraded Apple stock from Buy to Neutral and lowered the price...

An Apple Inc (NASDAQ:AAPL) analyst says the company will beat second-quarter earnings per share and revenue estimates with iPhone strength overshadowing any potential tariff concerns. The Apple Analyst: Goldman Sachs analyst Michael Ng reiterated a Buy rating on Apple and lowered the price target...

Technology giant Apple Inc (NASDAQ:AAPL) is one of many large-cap stocks trading down year-to-date in 2025. The stock could have multiple catalysts coming, including new details about a long-rumored foldable iPhone. What Happened: Apple has been working on a foldable iPhone for many years according...

An Apple Inc (NASDAQ:AAPL) analyst sees strong momentum for the company's smartphones in international markets, including China. The latest inventory checks and data could signal optimism for one of the areas that has weighed on Apple stock over the last year. The Apple Analyst: Goldman Sachs...

Technology giant Apple Inc (NASDAQ:AAPL) has been rumored to be working on foldable devices such as smartphones for several years. A new report says the company's first foldable could be here as early as 2026. What Happened: In the most recently reported first quarter, Apple saw its iPhone revenue...

Apple Inc (NASDAQ:AAPL) could enjoy a boost in international smartphone sales once it’s cleared to sell the iPhone 16 in Indonesia. What Happened: Apple has been unable to sell the iPhone 16 in Indonesia since October, due to the Cupertino, California-based company not meeting investment...

A new Benzinga poll asks readers if the newly unveiled Apple Inc (NASDAQ:AAPL) iPhone 16e is too expensive to be a budget option or could be a value, ahead of the phone's release. What Happened: Apple recently unveiled the iPhone 16e smartphone, which comes with a lower starting price than the...

President Donald Trump's announced tariffs on Canada, Mexico and China could impact many sectors and see retailers and companies raising prices on consumers to offset the higher prices. Here's a look at the sectors and stocks that could be hurt the most by Trump's tariffs and retaliatory efforts by...

Apple Inc (NASDAQ:AAPL) analysts see China, iPhone and Services as the key highlights from the company’s first-quarter financial results. The Apple Analysts: Raymond James analyst Srini Pajjuri reiterated an Outperform rating on Apple with a $250 price target. Bank of America analyst Wasmi...

All eyes will likely be on the iPhone and China when Apple Inc (NASDAQ:AAPL) reports first-quarter financial results after market close Thursday. Here's a look at the analyst earnings estimates, new comments from analysts and key items for investors to watch Earnings Estimates: Analysts expect...

Legendary investor Warren Buffett has helped Berkshire Hathaway Inc (NYSE:BRK) (NYSE:BRK) outperform the S&P 500 on many occasions. A large position in Apple Inc (NASDAQ:AAPL) helped Berkshire in recent years, but Buffett has been selling the stock and could sell more in future quarters. What...

The past week has been a whirlwind for Apple Inc. (NASDAQ:AAPL), with stories ranging from personal anecdotes by CEO Tim Cook to potential shifts in the company’s credit card partnerships. Here’s a quick recap of the top five stories that made headlines. Apple Watch to the Rescue...

Apple Inc. (NASDAQ:AAPL) is offering discounts of up to 500 yuan ($68.50) on its iPhone 16 models in China as it faces increasing competition from Huawei Technologies. What Happened: Apple has launched a rare promotional event in China, set to run from Jan. 4 to Jan. 7, 2025, reported Reuters....