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Forget the Special Sauce, Wendy's Uses Sex Appeal to Expand Internationally
Friday, June 24, 2011 - 4:17pm | 391At Wendy's (NYSE: WEN), the Spicy Chicken Sandwich is no longer the spiciest thing on the menu. In an effort to expand internationally, Wendy's has traded its schoolgirl mascot for two sexy maidens, the Moscow Times reports. While the trade isn't permanent – the women were hired to lure men,...