Kevin Durant

Under Armour Inc (NYSE: UAA) just can’t seem to get it right in the cutthroat shoe industry. Things started to go downhill when the company released its infamous, "Chef Curry 2" model, which got blasted on social media. The latest Curry 3 colorway release, called the Oxblood leather, is...

Nearly $466.2 million in talent will compete in Sunday’s 2017 NBA All-Star game. However, this figure includes only six of the league’s 10 highest salaries. Mike Conley (No. 2), Al Horford (No. 5), Dirk Nowitzki (No. 8) and Damian Lillard (No. 10) were relegated to box seats for the...

Steph Curry is not having his best season. One of the faces of the NBA, the superstar is averaging 20 percent fewer points per game than last season, and he is having the worst shooting season of his career. Curry has played 198 games the last two seasons, including the playoffs. The ongoing...

Ahead of Nike Inc (NYSE: NKE) Q1 earnings call next week, Deutsche Bank maintains a Buy rating on the world's biggest athletic apparel company. Nike has been feeling increased pressure from adidas AG (ADR) (OTC: ADDYY) and Under Armour Inc (NYSE: UA) and the threat that consumers are opting for...

Under Armour Inc (NYSE: UA)'s stock was trading lower by more than 2 percent Tuesday morning after the company's second-quarter earnings report fell short of Wall Street's expectations. Under Armour's revenue for the second quarter rose 28 percent year-over-year to $1.0 billion...

Last week, the NBA took a stand against what it sees as a discriminatory bill in North Carolina that limits transgender public restroom use. In response to the bill, the NBA has moved the location of the 2017 NBA All-Star Game out of Charlotte, North Carolina. “While we recognize that the...

The news of Kevin Durant joining the Golden State Warriors over the weekend is almost certainly the biggest news this off-season. While critics have blasted Durant for "shopping" for a championship ring, there may be more to the decision. Nike Inc (NYSE: NKE) may have played a role in influencing...

The National Basketball Association and team owners are dishing out more money than ever on free agents following a massive hike in the salary cap. During the 2015–2016 NBA season, each team's salary cap stood at $70 million. Next season, the figure will jump to at least $94 million and...

The Washington Nationals signed former Cy Young Award-winning pitcher Max Scherzer to an astounding $210 million, seven-year contract last week. After a record-setting $50 million signing bonus is included, Scherzer’s contract is worth an average of $30 million per year. Incredibly,...

Under Armour (NYSE: UA) is far from conservative. It's an aggressive and confident company that desperately desires to steal market share from Nike (NYSE: NKE). This is especially the case lately in the basketball sneaker market, which Nike has dominated for decades. The Jordan brand has...

News that NBA MVP Kevin Durant is close to inking a $325 million endorsement deal with Under Armour (NYSE: UA) has had tongues wagging on Wall Street. Securities lawyers debated whether the company would have to disclose the deal to shareholders under the “material events”...

NBA star Kevin Durant’s recent deal to become spokesman for the zero-calorie drink Sparkling Ice raises, once again, the question of just how much value celebrity endorsements bring to a brand. One thing is clear, however. Although the terms of Durant’s deal with Sparkling Ice...