Kevin Durant

Last week, the NBA took a stand against what it sees as a discriminatory bill in North Carolina that limits transgender public restroom use. In response to the bill, the NBA has moved the location of the 2017 NBA All-Star Game out of Charlotte, North Carolina. “While we recognize that the...

The news of Kevin Durant joining the Golden State Warriors over the weekend is almost certainly the biggest news this off-season. While critics have blasted Durant for "shopping" for a championship ring, there may be more to the decision. Nike Inc (NYSE: NKE) may have played a role in influencing...

The National Basketball Association and team owners are dishing out more money than ever on free agents following a massive hike in the salary cap. During the 2015–2016 NBA season, each team's salary cap stood at $70 million. Next season, the figure will jump to at least $94 million and...

The Washington Nationals signed former Cy Young Award-winning pitcher Max Scherzer to an astounding $210 million, seven-year contract last week. After a record-setting $50 million signing bonus is included, Scherzer’s contract is worth an average of $30 million per year. Incredibly,...

Under Armour (NYSE: UA) is far from conservative. It's an aggressive and confident company that desperately desires to steal market share from Nike (NYSE: NKE). This is especially the case lately in the basketball sneaker market, which Nike has dominated for decades. The Jordan brand has...

News that NBA MVP Kevin Durant is close to inking a $325 million endorsement deal with Under Armour (NYSE: UA) has had tongues wagging on Wall Street. Securities lawyers debated whether the company would have to disclose the deal to shareholders under the “material events”...

NBA star Kevin Durant’s recent deal to become spokesman for the zero-calorie drink Sparkling Ice raises, once again, the question of just how much value celebrity endorsements bring to a brand. One thing is clear, however. Although the terms of Durant’s deal with Sparkling Ice...